B2B Social Media = Qualifying Prospects

While social media sites like Facebook offer great web marketing opportunities for business-to-consumer companies, converting social media efforts into direct sales results has proven to be a more difficult task for business-to-business firms.

A recent article in the Wall Street Journal points out that it’s often harder for B2B companies to use their Facebook pages to generate direct revenue.

A parts manufacturer, for example, may not benefit from social media for current customers (i.e. large OEMs); however, this B2B company may consider using social media for marketing to prospects and showcasing leading ideas.

The good news is that social media marketing can function as a point of connection that leads to qualifying prospects and engaging customers.

Autumn Consulting is a Milwaukee web marketing agency that can help your company build the right social media marketing strategy.

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