Write Tight: The secret sauce of effective web marketing messages

What’s the best way to write a heading on my web site or email subject line?

Answer: eMarketing and web marketing use many of the same writing strategies as professional journalists.

Write your web site headline or email marketing subject line in 50 characters or less, including spacing and special characters. And don’t forget to add some punch to your script.

Here are a few examples to help whet your whistle:

For more helpful eMarketing tips for Milwaukee businesses or organizations, visit the Autumn Consulting blog, and leave a comment while you’re there.

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