How to be Strategic with Your Web Content

Many companies believe that having a quality website, blog, and social media campaign will lead to automatic visits to their site. This, however, is only true if their idea of quality also includes a strategic approach to search engine marketing.

Searching the internet is the most dominant online activity. There are no greater influencers on purchasing decisions and brand awareness than Google, Yahoo, and Bing.

Here’s why:

  • Search engines reach the majority of internet users
  • Users implicitly trust results that show up on the first page of search results
  • Product research starts with searches

In order to influence prospective buyers, a business must effectively utilize these tools. So, what’s the best way to engage customers and qualified prospects on the web? It all comes down to providing strategic content.

A recent study found that the following content characteristics were the most valued by consumers:

  • Breadth and depth of informationb2b-valued-characteristics-cmo-council-2013

  • Ease of access, understanding, and readability

  • Originality of thinking and ideas

     

The least appealing content characteristics were cited as:

  • b2b-disliked-content-charachteristics-cmo-council-2013Having too many requirements for downloading materials

  • Being blatantly promotional and self-serving

  • Being non-substantive and uninformed

Effective, relevant, and fresh content is key to engaging current customers and attracting qualified prospects. The next step in applying the right content marketing strategy is integrating search engine optimization to maximize readership and increase your web success.

Autumn Consulting understands what makes your company unique and we personalize content and incorporate brand values to make your Milwaukee business successful on the web.  Let us take the time to personalize your content marketing and search engine optimization so your prospects and customers stay engaged with your brand. Contact Autumn Consulting today, learn more about the Autumn Team and Nathan Misirian to get started!

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