How to Build a Social Media Audience

The Autumn Consulting team is well-equipped to ensure our clients are up-to-date with their various social medias and the content published with these tools. Whether your company is just starting up or well-established, social media tools are useful to expand your reach to more qualified prospects and engage customers. Companies should focus their integrated marketing with these tools: Facebook, Twitter, Pinterest, LinkedIn, and Instagram. The key is not for your business to have every type of social media available, but to choose a few and match them to your audience types.

Before establishing any social media account, have a strategy:

  1. Define your target audience – Ask: Who is your ideal customer?
  2. Identify which social media tools will best enable you to reach your target audience.
  3. Define your end goals for the social medias you choose to use.
  4. Identify your brand voice and be consistent.

editorial-calendar-sampleAfter implementing the social media of your choosing, planning ahead is the next step. Autumn Consulting develops prospect and customer-focused content calendars for our clients.  The Autumn team plans unique content by social media tool planned out from several weeks to months. Tools such as Hootsuite are also utilized to arrange when Tweets and alerts will go out.

Each client has one or more unique qualities that Autumn highlights, develops and implements through social media tool which benefit their customers or attract qualified prospects.  Out clients trust Autumn to develop content that reflects their brand and be “on message” with social media tools and our overall marketing efforts.  Contact Nathan Misirian (262) 323-1776 or Greg Gardetto (262) 352-8620 to learn more how Autumn Consulting can leverage social media to attract more customers and engage your customers more fully.

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