Nike’s film “Write the Future” emerged as the winner of the Grand Prix at the Cannes Film Festival of Creativity. The film, which envisions the potential future of various soccer stars during the 2010 World Cup, demonstrates important attributes of a strategic and successful video marketing campaign. It’s no surprise that it went viral instantly.
Here are three successful moves Nike implemented into their YouTube Video:
• Though this video is part of a global marketing campaign, it also connects locally.
• Viewers appreciate the simplicity and brevity of the content.
• The content connects emotionally to people around the world, who both identify with and admire its characters.
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