A successful web marketing campaign needs to demonstrate an understanding of how to position crucial keywords in search engines.
This means that companies need a web marketing strategy that makes it easy for customers to find their web content through Google.
Here is an outline of the process included in organic search marketing:
• Interview your sales team. Ask them how prospects describe a product. Note recurring vocabulary and terms.
• Take your sales team’s vocab responses and type them into Google. Are similar search terms being used by your competition? Then you need to add these keywords to your list.
• Try to find vocabulary that your competition does not use to carve out a niche for yourself. These words will belong to you and Google will not lead those who search for them to your competitors.
• Include your newly developed keywords into your website’s HTML. Use them consistently throughout your web marketing efforts (e.g. on Facebook, Twitter, LinkedIn, YouTube, your blog, and your email marketing).
Autumn Consulting is a Milwaukee web marketing agency that can help you develop an individualized and effective search marketing strategy for your business. We offer a detailed, fact-based analysis of how real people are searching for your content.