b2b marketing chicago

How to kill an internet marketing program

Company leaders in Chicago and Milwaukee rarely arrive at work and intentionally try to kill an internet or web marketing program. However, over the last 20 years of working with large and small businesses, I’ve observed three ways companies kill internet marketing programs. Skeptical or apathetic leaders. While educating senior leaders on internet marketing strategy …

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Uncovering the B2B Marketing Value

One of the most valuable steps for developing an effective b2b digital marketing strategy is interviewing and listening to our client’s sales staff. Effective sales team members typically know the issues, misconceptions and challenges facing their prospects during the buying process. So, why not leverage our firm’s web marketing strategy to support and reinforce your staff’s message …

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Content is still "king" with Google's search marketing

With every web site that our team reviews, content and content quality continue to be the number one issue facing Google search marketing.  Autumn Consulting focuses on quality content with a prospect-driven emphasis to deliver organic search marketing results. The purpose of Google’s search result formula is to emphasize the importance of writing the “right” content as …

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Real insights for B2B businesses with Google Analytics

Google Analytics is a free tool that helps website owners understand their traffic and click-through data. It is a great service, but many companies find it hard to use Google Analytics to create better web content down the line. Autumn Consulting provides its clients with a comprehensive, quarterly Google Analytics report and attaches custom recommendations …

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Your B2B Business Plan, Defined By Your Marketing Plan

As a b2b full service marketing firm, Autumn Consulting provides full scale brand consulting for clients in the Chicago area and designs web sites to attract new prospects to the scene. What’s the key to success? A prospect-centric design.  The right design and content immediately shapes a prospect’s perception of your brand/company.   With Autumn’s …

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