Why Search Engine Visibility Matters

Many companies believe that having a quality website, blog, and social media campaign will lead to automatic visits to their site. This, however, is only true if their idea of quality also includes a strategic approach to search engine marketing.

Search is the most dominant online activity. There are no greater influencers on purchasing decisions and brand awareness than Google, Yahoo, and Bing.

Here’s why:

  • search engines reach 85.9 percent of all internet users (Nielsen, 2009)
  • users implicitly trust results that show up on the first page of search results
  • product research starts with search

Qualifying prospects, engaging customers, and clarifying messages through web marketing have to be tied to a savvy search engine strategy. There is a myriad of tactics that can be applied to your website, blog, social media sites, and email marketing campaign to help boost your organic search rankings in order to achieve more web leads. In addition, Google AdWords offer opportunities to drive targeted traffic to your key pages.

Autumn Consulting is a Milwaukee web marketing agency. We can help you achieve better search rankings through a content and search engine analysis followed by strategic recommendations that empower your company to generate solid web marketing results.

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